Terms & privacy

1. What Breed Radar is

Breed Radar is an independent record of, and a transparency platform for, the animal breeding market. A programme's starting data is transcribed from the public directories of official clubs (with the source and the date clearly stated). Reviews are first-hand accounts written by people who used the service.

One golden rule: we never sell scores, rankings, search ordering or prominence for a breeder. No breeder can pay to change their ranking.

2. Who may use it, and how

• Minimum age: you must be 18 or over.
• Truthfulness: use real details and register in your own name (or as the official representative of your programme or association).
• Genuine reviews: you may only review real, first-hand experiences. Repeat reviews of the same purchase, and accounts written on someone else's behalf, are not allowed.
• You may review a breeder whether or not the portal has been activated. You are responsible for what you write and, by publishing it, you give us a non-exclusive permission to show that text on the platform.

3. Moderation and the right of reply

• What we do not allow: other people's personal data (private addresses, personal phone numbers, photos of people), insults, violent language, or accusations of crime presented as established fact.
• How we moderate: holding content for review follows objective rules and human checks. We never rewrite your text — it is published as you wrote it, or it is removed and we tell you why.
• Automated triage: it can only hold content for a person to read. It never publishes what the rules held.
• Right of reply: every breeder has the right to reply publicly, and entirely free of charge, to any review on their portal.
• Illegal content: if you believe something here is illegal, you can notify us at support@breedradar.com or through the "Report illegal content" link in the footer. We answer with a reasoned decision.

4. Breeders: activating a portal

• It is free: activating your programme's portal and managing your information costs nothing.
• What you can do: correct facts, update information about your programme, attach health tests and reply to reviews.
• Consent: by activating the portal and accepting these terms, you permit us to publish your name and the contact details you choose to add. None of it is published before that, and nothing is pre-filled by us.
• Verification: activating a portal is not the same as having a verification badge. Verification requires our team to check documents.

5. Portals that have not been activated

Being listed here does not mean the breeder signed up, approves of the platform or has been verified. While a portal has not been activated (an unclaimed record), we publish neither the name of the person responsible, nor an email, nor a phone number.

If you own the business, you can ask for a fact to be corrected, object to the processing (to the experience label only, or to the whole portal) and, if the programme has closed, ask for the page to be taken down. No account is needed and it costs nothing: write to support@breedradar.com. We answer within 30 days with a reasoned decision. A request is not an automatic removal: we look at it and explain the outcome.

6. What we do not guarantee (disclaimer)

• Third-party content: reviews are the opinion and recollection of the people who wrote them, and Breed Radar does not endorse them.
• We are not an intermediary: Breed Radar does not sell animals and takes no part in commercial transactions.
• Veterinary advice: all health information on the platform is general. It does not replace a consultation with a vet.
• Transcribed portals: we do not guarantee that a portal is complete or current. The source is a club directory read on a date, and that date is on the portal.

Nothing in this section removes rights that Portuguese law gives you as a consumer and that cannot be excluded by contract.

7. Liability

We are liable for damage we cause intentionally or through gross negligence, and for whatever the law does not allow us to exclude. We are not liable for a breeder's conduct, for a decision you make based on a review, or for service interruptions outside our control.

8. Closing your account

You can delete your account at any time. The reviews you wrote remain, without your identity: deletion removes who wrote them, not the testimony about a business. If you would rather a particular review were removed, tell us and we will explain what is possible.

9. Changes, and which version prevails

If we change these terms in a meaningful way, we announce it on the platform before the change takes effect, and the date at the top changes. These terms exist in Portuguese, English and Spanish. If they differ, the Portuguese version prevails.

1. Who the controller is

The Breed Radar platform is run independently.

• Support and privacy contact: support@breedradar.com
• You also have the right to complain to the Portuguese data protection authority, the Comissão Nacional de Proteção de Dados (CNPD), at www.cnpd.pt, without talking to us first.

2. Transcribed portals and data protection

To build a transparent directory, we transcribe public data from official breed clubs: the Clube Português de Felinicultura (read on 17/08/2026), the Asociación Felina Española (18/08/2026) and eight breed clubs affiliated to the Clube Português de Canicultura (18–19/08/2026). Each portal names its source and the date it was read.

What we publish by default:

• The programme or prefix name (as it appears in the original public directory).
• Town, region, country, breeds and club membership.
• The source and the date the data was read.

What we NEVER publish by default (stronger protection):

• Individual names and personal contact details: the names of the people responsible, and any email or phone number taken from public directories, are not shown. They only become visible if the breeder activates the portal and chooses to add them.
• We hold the name of the person responsible, because the club published it and it is part of the data we transcribed, but we neither show it nor send it to a visitor's browser while the record is unclaimed (the portal has not been activated).

Being in a directory is no evidence of health testing, litter registration or an absence of complaints, and the portal says so.

3. The basis on which we use the data

• Transcribed portals: legitimate interest (Article 6(1)(f) GDPR). The purpose is to give a buyer verifiable information before they spend thousands of euros on a living animal, in a sector with no regulator and no public compliance register. The data identifies the business, the source is public and stated on every portal, we publish no personal contact details and not the name of anyone who never came to us, the experience label describes the reported experience and is not shown below three reviews, and the score, the ordering and the rankings cannot be bought.
• Your account, your reviews, your animals and requests to activate or dispute a portal: to provide the service you asked for when you registered or made the request (Article 6(1)(b)).
• Asking for demo access: your consent (Article 6(1)(a)), which you can withdraw at any time.
• Security (the IP digest, section 4): our legitimate interest in limiting abuse.

The full written legitimate-interest assessment is under legal review. If you consider the processing affects you disproportionately, you can object (section 7).

4. What we collect from registered users

• Account data: your email, display name and profile photograph (if you choose to upload one). You sign in with a password, a link sent by email, or a Google or Apple account if you use one of those buttons.
• Where you are: the country and the district or region you give. They appear in your own account and tell us which countries accounts come from; the district never appears on a public page.
• Your photograph appears in your account and, in messages, to the breeder or association you write to. If you run a breeder's portal or an association's record, it also appears on that page, which is public.
• Review data: the text of the review, the scores you give, the purchase date and any evidence you send privately.
• Evidence privacy: medical documents and contracts sent to moderation stay strictly confidential and are never shared with third parties or with the breeder reviewed.
• Activating a portal: the details you send to show the portal is yours, including your cattery’s or kennel’s email and phone. They appear on the portal only if you ask, and only once the request is approved; you can remove them whenever you like.
• Claiming or disputing a portal: to show the affix is yours, we keep the proof you choose (the affix certificate or a litter's pedigree, as a PDF or a photo, or the address of your programme's Instagram or Facebook page) and what you write. A certificate or a pedigree can carry your name and address; we use them only to decide the request.
• Your animals: what you record about them, including health records. It is private: it is seen by whoever recorded it and whoever that owner decides.
• If you ask for the demo: your first name, surname, email and whether you breed dogs or cats, so we can send you the demo address and contact you about the breeder platform. You do not create an account, and you can ask for removal at any time: support@breedradar.com.
• Security: a cryptographic digest of your IP address, kept for 10 minutes (15 for access recovery), to limit abuse. We do not keep the address.
• We no longer ask for a phone number or which species interests you. We asked for both until 2 October 2026, used neither for anything, and we have deleted what was stored: the phone numbers and the species answers. A breeder or an association may publish a phone number on the business's record: that is a contact detail of the organisation, written by it to be read, and not a detail of your account.

We count page visits with Vercel Web Analytics, the analytics of the company that hosts this site. It uses no cookies, does not follow you across sites and does not identify you: it measures page views, the site you came from, the country and the kind of device, in aggregate. The same tool counts a few moments in a form, so we can see where people give up, but never what you typed: no search term, no field value and no name. We use no tracking pixels, tag managers or advertising, and we sell data to no one.

5. Who else sees the data, and where it is

• The public sees published reviews and what you write in the forum. The breeder reviewed sees the same, and has a free and permanent right of reply.
• A moderator, bound by confidentiality, sees the full review before it is published and the evidence attached. An anonymous review hides your name from the public, not from moderation.
• Health documents and pedigrees sit in private storage, reachable only through signed, short-lived addresses. Permissions are enforced in the database itself, so a mistake on one page cannot expose another person's record.
• The documents sent with a claim or a dispute are seen by Breed Radar only, and never published. In a dispute, the account that holds the portal does not see them: if needed, we ask it for proof of its own.
• An animal's record is private by default. The owner can share an animal's diary by link and stop sharing it whenever they like; the health history and its documents, the breeder and the date of birth are never shared. Of the microchip we keep only whether the animal has one — the number is neither asked for nor stored.

Processors: Supabase (database, authentication and files, in Frankfurt), Vercel (hosting and execution, in Frankfurt) and Cloudflare (the anti-bot check on the sign-in and registration forms).

There are two transfers outside the European Economic Area: signing in with a Google account, if you use that button, and Cloudflare's anti-bot check, which receives your IP address and technical browser signals, without cookies. No review text is sent to a language model: that integration exists in the code, is switched off and has never been used. If it is ever switched on, this section names the processor before it is.

6. How long we keep things

• Email and display name: until you delete your account.
• Published reviews: indefinitely, because they are the record. Deleting your account removes who wrote them, not the testimony about a business.
• IP digest: 10 minutes, or 15 for access recovery.
• Moderation decisions: kept, because they are the evidence that we moderated with care.
• Documents sent with a claim or a dispute: until you delete your account, or sooner if you ask.
• Transcribed portals: until the owner objects or a reasoned removal decision is made.

Only one thing is deleted automatically: a request to activate or dispute a portal made with a new account whose email was not confirmed within 7 days, together with that account and its documents. Deletion periods for removed content are being set and will be stated here; until then, we delete on request.

7. Your rights

At any time, you can ask for:

• Access to, correction or erasure of your personal data, restriction of processing and portability.
• To object to the processing, or to close your account.
• To withdraw the consent you gave for demo access, without affecting what was done before.

If you are a breeder whose portal we transcribed and you never came to us, you can object at any time on grounds relating to your situation, and it is for us to show compelling legitimate grounds to continue. You can do it at three levels, and you do not have to ask for the largest: correct a fact on the portal; object to the experience label only; or object to the whole portal, including asking for the page to be taken down if the programme has closed. No account is needed and it costs nothing.

To exercise any of these rights, just email support@breedradar.com. We answer within 30 days, extendable by 60 more for a complex request, and if so we tell you why. A request is not an automatic removal: we look at it and answer with a reasoned decision; if the objection prevails, the portal leaves every public page.

8. Changes to this policy

If we change this policy in a meaningful way, we say so on the platform before the change takes effect, and the date at the top changes. It exists in Portuguese, English and Spanish; if they differ, the Portuguese version prevails.