About Breed Radar
The starting point of a mission
Breed Radar was born from a hard personal experience. Ever since I was little, my dream was to have a Maine Coon, and as soon as adult life allowed it I decided to take in two — a boy and a girl — to keep each other company. It was the greatest joy of my life. But I made the mistake of trusting the breeder, with no idea what the right questions were.
My boy ended up dying of a hereditary heart disease of the breed — a condition the breeder knew was in the bloodline, but chose to ignore in order to keep breeding and selling. His sister survives, but to this day faces serious health problems, including severe bone deterioration, which demands daily care and veterinary expenses.
This tragedy exposed the deepest flaw in the ecosystem: the lack of transparency, and the ease with which bad breeders hide in the shadow of the internet, putting profit before animal life. That is how Breed Radar came about: with the mission of making sure no guardian goes through the pain of losing an animal to negligence, and of giving serious breeders the tools and the visibility that their genetic rigour and animal welfare deserve.
Why Breed Radar exists
Giving visibility to those who do things well.
Most people choose a breeder by a pretty photograph and a friendly message, sending hundreds of euros blind. Breed Radar changes that by putting the official record and transparency beside every litter.
We bring together social proof from real buyers, impartial scores and the history of health tests in one place. Breeders announce their work here with complete clarity, and those who work with rigour and ethics finally get the stage they deserve.
The pillars of our commitment
Full transparency
No hidden fees, no bought scores and no convenient edits. The truth about each kennel's work is always visible.
Valuing ethical breeding
Health tests, genetic certifications and animal welfare stop being an invisible detail and become what sets your breeding apart.
A community of trust
We protect serious breeders from abuse and help informed guardians make safe, conscious decisions.
Ready to join the record that values your work?
Who makes Breed Radar
Founded by Joana Cerejo, Breed Radar is an independent project dedicated to transparency and to valuing responsible breeding.
We want to hear your experience
We build the platform around breeders' real needs. If you want to give feedback, ask about your portal or book a short conversation, choose whichever option you prefer:
Or send an email to: suporte@breedradar.com