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Why this exists

Ask better questions before you pay

Most people meet a breeder through a photograph and a friendly message, then send hundreds of euros on trust. Breed Radar puts the record beside the litter: reviews from people who actually bought, scores split before and after the sale, and the registry entry behind the name. Breeders list their litters here with prices — and the ones doing it properly finally have somewhere that shows it.

Why this project exists

A health certificate should be verifiable before the money moves.

This platform is a public record. Breeders list their litters here, with prices. Nothing on the platform is for sale: nobody can buy a rank, a score or a search position, remove reviews they dislike, or be listed as verified without a moderator having read their documents.

The problem

The information arrives too late

A buyer meets a breeder, is shown certificates, pays, and takes an animal home. If the paperwork was incomplete, out of date, or simply invented, nothing reveals that at the time. It surfaces at nine months, or at three years, in a veterinary consulting room — by which point the animal is family, the money is gone, and the breeder has moved on to the next litter.

The market has no shortage of places to find a breeder. It has almost nowhere to find out what happened to the last forty people who bought one.

How scoring works

Two numbers, never merged into one lie

Every breeder carries two scores. The pre-sale score covers conduct while you are still a prospect: enquiries, visits, health disclosure, contract negotiation. The post-sale score covers what happens after the money clears: support, accountability, whether guarantees were honoured, how the animal actually turned out.

The headline satisfaction score is the mean of those two, and deliberately not an average of all reviews. Pre-sale reviews vastly outnumber post-sale ones — everybody reviews a charming enquiry process; only the unlucky are still writing two years later. A flat average therefore lets a good sales process bury a poor aftercare record, which is the precise failure this platform was built to correct.

A consequence worth stating plainly: a breeder with thirty glowing pre-sale reviews and no post-sale follow-up is not a well evidenced breeder. Every score on this site is published with an evidence level, and no post-sale record caps that at “thin” no matter how high the number is.

The number is then mapped to a label. The boundaries, in full:

4.8 – 5.0

Excellent experience

4.8 or above. Owners rated both halves of the experience — before and after the sale — at the top of the scale. Check the review counts below: a high score over few reviews is still a small sample.

4.0 – 4.7

Strong experience

4.0 to 4.7. A consistently good record across both phases. Read the post-sale reviews anyway — the mean can be good while a specific complaint recurs.

3.0 – 3.9

Positive experience

3.0 to 3.9. Owners were broadly satisfied, with real reservations on record. This is the band where reading the reviews matters most — the number alone will not tell you which reservations.

2.0 – 2.9

Poor experience

2.0 to 2.9. Owners reported substantial problems. This band is set by the scores owners gave; it is not a finding about how this breeder operates, and no moderator has ruled on that.

Below 2.0

Very poor experience

Below 2.0. Owners reported serious problems, and enough of them to move the mean this far. This band is set by the scores owners gave; it is not a finding about how this breeder operates, and no moderator has ruled on that. Read every post-sale review before any money changes hands.

No reviews

No data available

Nobody has reviewed this breeder yet, so there is no score to read. That is neither good nor bad news: absence of complaints is not evidence of good practice.

A label describes the scores owners gave. It is not a finding about how a breeder operates, and no moderator has ruled on that — findings of fact belong in the reports, and are published as reports.

Rankings use a rolling twelve-month window, so nobody coasts on a reputation from five years ago, and exclude breeders with fewer than three reviews in that window — a single five-star review can never top a table.

Moderation policy

What we hold, remove, and refuse to remove

Reviews are held for a human to read before publishing when they:

  • state a serious allegation as fact — fraud, forgery, abuse, neglect;
  • contain links, email addresses or phone numbers;
  • carry an extreme rating with almost no explanation;
  • attach evidence to a serious post-sale complaint;
  • contain threats or violent language.

That triage is rule-based rather than model-based, on purpose. When a breeder asks why their review was held, “it matched these two rules” is an answer that can be argued with. “The model disliked it” is not. Any automated second opinion sits behind those rules and can only recommend holding something — never publishing something the rules held.

We remove content that is:

  • not a first-hand account by the person posting it;
  • identifying of a private individual, or containing personal data;
  • demonstrably fabricated — for example, a transaction that never occurred;
  • harassment rather than an account of an experience.

Anonymous means anonymous, not just “no name shown.” Posting anonymously also drops any city you gave for context — a breeder holds their own customer list, and a city alongside a breed and a rough date is usually enough to work out exactly who wrote it. A country can stay; it rarely narrows things to one buyer. This is enforced when the review is submitted, not left for a moderator to catch afterwards.

We do not remove a review because it is unfavourable, because a breeder disputes it, or because a breeder threatens us. Breeders get a public right of reply on every review, shown directly beneath it. That is the remedy: answer it, in the open, where the same readers will see it.

Commitments

What is and is not for sale

A trust platform is worth exactly as much as the things it still refuses to sell. These are structural, not preferences:

  • Rankings, search result ordering and satisfaction scores cannot be bought at any price. They are computed from reviews, and no payment of any kind changes where a breeder appears.
  • Front-page promotion is not sold. Breeders cannot pay to appear more prominently, in any section, at any price.
  • Advertising is always labelled as advertising, never styled to resemble a breeder listing, and never placed inside a score block or a review list.
  • Advertisers and subscribers have no influence over scores, rankings, reviews or moderation outcomes.
  • Claiming a page never changes a number. It grants a right of reply, document submission, and factual corrections — nothing else.
  • Private evidence stays private. Veterinary reports and contracts default to moderators-only, and the breeder being reviewed never gets direct access to them.

Photo credits

Where the breed data and photographs come from

The reference photographs in the breed directory come from Wikimedia Commons. Most are licensed CC BY or CC BY-SA, which require the photographer to be credited as a condition of use — so they are credited here, in full, with a link to each file. We ask breeders to honour the terms they agree to; the same applies to us.

These photographs illustrate a breed. None of them is a photograph of any listed breeder’s animals, and none appears on a breeder’s record.

The dog directory lists FCI’s own nomenclature by default. The breeds FCI does not recognise — shown when you switch to all breeds — were taken from Wikipedia’s list of dog breeds, read on 29 August 2026 and used under CC BY-SA 4.0, which requires attribution as a condition of use. That list covers breeds, varieties and types, so some of those entries are landraces rather than standardised breeds; the platform says only that FCI does not recognise them, never that they are recognised elsewhere.

The Portuguese cat breeders on this platform were transcribed from the public breeder directory of Clube Português de Felinicultura, Portugal’s FIFe member club, read on 17 August 2026. CPF’s directory is a form breeders fill in themselves: being listed evidences club membership and nothing else. It carries no health testing, no litter records and no complaint history, so no record built from it has a satisfaction score, and none of them has been verified by us.

The Spanish cat breeders come from the public breeder directory of Asociación Felina Española, read on 18 August 2026. ASFE’s bar is a little higher than a fill-in form — a cattery is listed only with paid-up membership and its litters registered with ASFE — but that still evidences membership, not health testing, and ASFE publishes no complaint history, so as with CPF these records carry no satisfaction score and none has been verified by us.

The dog breeder records come from Portuguese breed clubs, read on 18–19 August 2026. Portugal has no national dog breeder directory — Clube Português de Canicultura publishes none — so these records come from 8 of its affiliated per-breed clubs, each of which lists its own members:

As with the cat directory, being on one of these lists evidences club membership, not health testing, litter records or a complaint history — so these records carry no satisfaction score and none has been verified by us.

Some registries do not permit this, and where that is written down we do not do it. Spain’s Real Sociedad Canina de España and Portugal’s Clube Português Epagneul Breton both prohibit reproducing their directories, so the 63 records we had built from them were removed on 27 August 2026. The Kennel Club, Germany’s VDH and France’s Société Centrale Canine prohibit it too, and were never read. So there is no Spanish national dog directory here. The Spanish kennels you will still find under dogs are members a Portuguese club published, and they are credited to that club — they are not Spain’s register, and their absence from it means nothing.

If any of these records is yours and something in it is wrong or you want it removed, claim the page and tell us. We argue that breeders should be held to the terms they agree to; republishing somebody’s details without a way to correct them would be the same failure pointed the other way.

Breed reference data on the breed pages — life span, weight, breed group, origin, temperament and description — comes from The Cat API and The Dog API. Registry status, hereditary risk panels and every satisfaction score are this platform’s own.

Life expectancy for dog breeds is taken from McMillan, K.M., Bielby, J., Williams, C.L., Upjohn, M.M., Casey, R.A. & Christley, R.M. (2024) Longevity of companion dog breeds: those at risk from early death. Scientific Reports 14, 531. — licensed CC BY 4.0. Cat figures are computed by this platform from Dataset: O'Neill, D. & Teng, K.T. (2024), Figshare, doi:10.6084/m9.figshare.25006802, CC BY 4.0. which accompanies Teng, K.T., Brodbelt, D.C., Church, D.B. & O'Neill, D.G. (2024) Life tables of annual life expectancy and risk factors for mortality in cats in the United Kingdom. Journal of Feline Medicine and Surgery 26(5). Both are measured in the United Kingdom, and neither is a prediction about an individual animal.

Site photography

Association and registry marks

A mark shown beside a breeder’s membership identifies the body they claim to belong to. It is not that body’s endorsement of the breeder, or of Breed Radar.

The marks above shown as holding no licence are used without permission from their owner. They identify the body, and we are seeking permission for each. Tell us if you own one and would rather it were not here.

Generated images

Some illustrative images on this site were generated with AI by the platform rather than photographed. None of them shows a real animal, and none is evidence of anything: no picture on a breeder’s record or an animal’s page is generated, and where a real photograph does not exist the platform shows a placeholder instead of inventing one.

  • For breeders — the closing panel, “Comece pelo que já existe”
  • Homepage — the breeder banner in “Join this community”
  • Homepage — the owner banner in “Join this community”
  • Homepage — the hero scenes and the species tiles
  • The page-not-found illustration
  • Homepage — the “perfect match” section

Breed reference photographs

Honest limits

What this platform cannot do

A verification badge means a moderator read documents. It does not guarantee the health of any individual animal, and it is not an endorsement. Breed health information here is general and educational — it is not veterinary advice about your animal.

Reviews are the opinions and recollections of the people who wrote them. We publish them because owners need them, and we hold the serious ones for review first, but a review is not a finding of fact and this site does not present it as one.

Absence of complaints is not evidence of good practice. A breeder with no reviews is an unknown, not a safe bet.

Believe something here is wrong about you or your business? Claim your page and reply publicly, or report the content for moderator review.